Boats and Hoes

So what is this advertisement really selling here? To drink milk? Or is it saying that if you drink milk you'll get the body like Hayden Panettiere? Or that if you drink milk you can be with women like Hayden Panettiere? The image immediately uses ethos in the fact that we recognize Hayden right away as someone we've seen on Tv and is someone we can trust.    An obvious use of ethos is Hayden's beauty. It targets men buy selling them on the idea that because an attractive women like Hayden drinks milk so I should drink more milk so I can have something in common with her.  This image not only targets men with Hayden's beauty but also targets women. Down in the writing there is a line "Body by milk". This is a use of logos and to some women ethos. It implies that by drinking more milk you can look like Hayden Panettiere and also plays off the insecurities and emotions of younger women by saying if they look like Hayden they'll be happier. Another use of logos that the author uses is the how Hayden is crushing the milk glass. It's making the statement that if you drink milk you'll be strong enough to crush glass. A little bit of an exaggeration but the point is made.


The author chooses red for her dress because red is a color that pops out at us and is quickly recognized. This warm color is also greatly contrasted with a dark background making it even more prevalent drawing our attention where the author wants. The dark color at the bottom also balances out the picture. There is a lot of things going on at the top between Hayden's face and the milk so the dark color along with the writing give a balance to the image.

First Assignment

So when I first thought of this assignment the first thing that came to mind was Facebook and how invasive it has become. Have you ever noticed how the images and ads on Facebook seem to perfectly match what you like and what you may be drawn to? This is because advertising companies will monitor what you look at through your computer and then set up advertising specific to you. This however does not only happen in the computer but also in newspapers, television, and billboards. A lot of times when we see a visual of something we make an assumption, whether for good or bad an assumption is made and we stick to it. The most persuasive images that we see are those we can closely connect to making it easier for it to push us towards the assumption the author wants us to make. Your more likely to be persuaded by an image if you can relate it to your on life so you make that immediate connection. To coincide with this however, an image must be able to catch your attention. The image needs to be able draw people in so that they can really see it and begin to make those connections to the image and either persuade them one way or another. But, the whole point i was making with Facebook is that a lot of times the images we see are directly targeted to us and almost chosen for us based on our previous history or the demographic of our surrounding area. The images we see are chosen for us based on numbers and when used correctly can be a powerful force in swaying the masses.